How did we help one of Canada’s largest retailers build-out one of its own in-house brands?
Despite the name, you can think of Canadian Tire as a Canadian version of Walmart or Target with a particularly large automotive department.
Car Floor Mats
When Canadian Tire wanted to produce a series of natural rubber car floor mats for its internal Motomaster brand, we answered the call. Each of the mats was based upon personas of different drivers, their vehicles, and their tastes.
