Aberlite is a men’s grooming brand focused on hair and beard care.
They initially came to us to develop a purpose-built beard straightener. Other models on the market were repurposed woman’s hair straighteners, unsuitable for the shorter, more coarse hair found on beards. We have since worked together to build out more products in their portfolio.
GO 2
The Aberlite Go 2 is Aberlite’s latest release and represents the next-generation of cordless beard straighteners. We worked to ensure ergonomics, manufacturability, and bring a more timeless aesthetic to a market saturated with agressive, hyper-masculine products.
Mist
Aberlite Mist represents a departure from durable consumer goods and into the cosmetic side of the business. We helped with the container design, graphics, color and packaging of the product, again with an emphasis on timelessness among stereotypically masculine products.
Cleaning Brush
Beard straighteners can get pretty gunked up over time, so the next natural step was to offer a cleaning kit with a brush and beard-straightener-safe cleaning solution. We took form inspiration from Aberlite’s existing beard brushes to create the cleaning brush and developed the graphic direction for the cleaning solution bottle and brush packaging.
Pro
The Aberlite Pro is the straightener that started it all. Prior to the Pro, the market was dominated by companies rebranding women’s heated hair brushes as beard straighteners. Through consumer research, Aberlite came to discover that these brushes, made for long hair, were inadequete for the shorter, coarser hair found in beards.
Packaging for the Aberlite Pro
The design features a cord which wraps around the package, ultimately plugging into an outlet.