Cuisinart wanted to make a new family of appliances for entry level buyers.
We were tasked with making a single-serve blender to respond to trends within health and design conscious younger consumers. The result? Not your average, boring, white, plasticky appliance.
Cuisinart Soho
The other products in the Soho family: a single service coffeemaker, toaster, and larger coffeemaker.
Process
We tore down several competitor blenders to understand component stackup and sizing.
Then we began to play with different sized motors and carafes to make custom component stackups.
We explored several button and control configurations, eventually settling on something simpler.
